Here are the links to the documents referenced in our WorldClassID WEBINAR:

WCID_Customer_Assessment_03_02_11_MASTER

The importance of Information Architecture in Search Engine Optimization

Strategic Online Marketing Plan 2011 Webinar

Master_Keywords_Metatags_Local_DC_New

On-Page-Optimization-9-Must-Know-Points

Please let us know if you require any assistance in implementing any of these recommendations.