Social Media Optimization
Just when you thought you were getting to grips with SEO – Search Engine Optimization – a new term has come about that is absolutely fundamental to the online success of the modern business. Based upon the principles underlying SEO, SMO – Social Media Optimization – is the new buzzword in online marketing circles that provides enterprises with uncompromised communication with their target audience. Social Media Optimization and all the strategies, tools and services this term refers to, has the power to drive huge amounts of people to a website. Essentially, it can determine whether a startup company, website or idea will make it or not! An SMO agency, such as WorldClass, works towards driving traffic to a website through this new channel because search engines such as Google, Yahoo and MSN aren’t the only sites that drive big traffic anymore. Don’t get us wrong… Social Media Optimization hasn’t overtaken Search Engine Optimization as far as its importance to online marketing is concerned… but it definitely has the potential to do so someday soon. So, if your business hasn’t jumped on the bandwagon yet, perhaps it’s time you did!
Social Media Optimization: Defining ‘Social Media’
First of all, it must be said that “social media” is a buzzword that has been thrown around a lot lately. But what exactly does it really mean? Wikipedia describes social media as the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio and video. Popular mediums for Social Media Optimization include blogs (web logs), message boards, podcasts, wikis, and vlogs (video logs).
Also, social media can be considered anything that can help build a community to rally around. Companies/websites such as Digg, Delicious, Facebook, and Revver all fit the bill. These are all websites that can now be used as places to put out your marketing message, which is exactly what the SMO agency does. Spreading messages through blog posts and blog search engines is also oriented around social media. It’s all about making something easy to spread, which, by the way, used to be called word-of-mouth. Business owner beware though; you can’t force Social Media Optimization. This arena is pull marketing – it’s about enticing and captivating your viewers – not about pushing your message onto them.
Differentiating Between Search Engine Optimization and Social Media Optimization
With SEO, the goals are clearly defined: you’re trying to make a website visible to local and global search engines, such as Google, Yahoo and MSN. But can the same be said for Social Media Optimization? Is it about making your website visible to the vast number and array of social media and networking sites out there? According to the SMO agency, the concept behind Social Media Optimization is simple: implement changes to optimize a site so that it is (1) more easily linked to, (2) more highly visible in social media searches on custom search engines (such as Technorati), and (3) more frequently included in relevant posts on blogs, podcasts and vlogs. And this really highlights the top goals of our WorldClass SMO agency:
• To increase your linkability,
• To make tagging and bookmarking easy,
• To reward inbound links,
• To help your content travel further on the World Wide Web,
• To enable you to be a user resource, even if it doesn’t benefit you directly,
• To enable you to reward helpful and valuable users; thus ensuring their future patronage.
In a way, this all sounds a whole lot like Marketing 2.0! Social Media Optimization pretty much includes all the new marketing techniques that are becoming popular rolled into one.
Fundamental Social Media Optimization Rules for the Modern Business Owner:
Participate – Join the conversation! Social media is a two-way street; let’s not forget that. By conversing with the community you are creating awareness and prolonging your buzz. You are keeping it going and this often results in a snowball effect. Our Social Media Optimization agency has found that actively participating helps your message (brand name and identity) to spread further and faster.
Know how to target your audience – If you don’t even know your target audience you are in trouble. I would love to have everyone using my product too, but you need to be realistic. There is always going to be a certain audience you can appeal to and others that you can’t. At WorldClass, we make it our priority to become familiar with who your market audience is and how we can best appeal to them.
Create quality content – There are certain kinds of content that just naturally spread socially. It does not matter what industry you are in and whether you sell toilet paper or television sets, there is always some kind of content that can be created that will work! Whether it is creating widgets, making people laugh, uploading videos, music or creative blog-writing; it should all be done for Social Media Optimization.
Be real – The community does not reward fakers.
While Social Media Optimization is becoming very important, you can’t forget about good old SEO either. Google and Yahoo still drive mass amounts of traffic and you cannot afford to ignore them. It is all about leveraging new mediums and riding these waves. Even though you might be getting dirt on the white glove, you still have to take advantage of these powerful channels. There are many other “rules” and techniques that are constantly being uncovered as this idea becomes more sophisticated. In the meantime, our SEO agency is always on the lookout for new ideas in Social Media Optimization to encourage even better thinking.
WorldClass welcomes your inquiries at +1 866.347.3321. Email us at Contact@WorldClass.com to set up your free consultation!