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“Are you overwhelmed by Social Networking?  Are you confused by hundreds of social networking sites? Are you hiring a social network coordinator to manage your MySpace, Facebook or Twitter accounts? WorldClassID Service is the answer.  This revolutionary new social networking software service gives you the answer to managing your personal brand in the SocialSphere without being totally frustrated.  WorldClassID is what can help you harness the power of the SocialSphere without driving you crazy. WorldClassID ( is all about providing answers to the question, “do you have a consolidated social content management and social network channel publication system that allows you to WRITE ONCE and then PUBLISH GLOBALLY?” WorldClassID is “Simplifying the SocialSphere™” and making sense out of a chaotic jumble of hundreds of social networking sites.”

San Diego, CA, February 19, 2010 – WorldClass Brand Management (, the company behind the WorldClassID Social Networking Software Service, provides specific strategies to maximize the return on your investment in social media by providing a social networking software service in the SocialSphere™.

Are You Maximizing Your Investment in a Social Networking Strategy?

Everywhere you turn someone is talking about how fantastic social media is. We hear how people are spending six hours a day on Facebook.  They are responding to Twitter tweets all day and all night.  Facebook’s 350 million users collectively spend more than 8 billion minutes on the site each day. That’s amazing.

Many of these people think that social media will help them grow their businesses. They expect to make tons of money by using MySpace, Facebook, Bebo, Twitter, and LinkedIn as marketing tools.  But the truth is that the vast majority of people are NOT making money with social media and are just wasting their time.
That begs a very important question. What are they doing and how are they going to convert that activity to a Return on Investment?

To get you on the path of profitable social media use, we are going to share some contrarian ideas about how to be successful in social media, along with some of the major ways businesspeople are wasting their time with social media. For each time waster, we have a solution to immediately provide an answer.

Here they are:


Many people think that being on social media is, in itself, a business model. They just go out and try to start build a following. That’s a really bad idea — just like when you started your business, you had a business plan which included a marketing and sales plan.  You need a comprehensive social media marketing plan. You need to quantify a strategic plan, establish goals and know how you are going to make money with social media.  If you can’t create a plan with a specific set of goals (which should be between 3 and 6 Major Organization Objectives or MOO’s), and if you don’t know how to measure your MOO’s and quantify the results…don’t even bother.


Just like with your core website, you need to identify the exact product or service you want to sell through social media. Define, in detail, your target audience, specifically…what keywords are they going to be typing in to find your product or service.  Your social media strategy should mirror your website SEO strategy in terms of CONTENT.  Content is KING!  Social media is no different and relevant content matters. You certainly need to know who is your ideal customer, but do you know how they’re going to be trying to find you?


Another mistake is listening to supposed social media experts who will tell you that you need to segment your activity and focus on just the social networks that support your vertical market. They will tell you that some businesses work better on LinkedIn, some are better on Facebook, and some are better on Twitter.  Quite frankly that is a crock and we take a contrarian view on this subject.  You are wasting your time if you don’t hit ALL the social networks.  There is crossover and chaos in the social networking world and you just can’t afford to miss ANY of the social networks as you just don’t know if your target audience is potentially in a social network you might have missed.  You may not think your target audience is participating in, but with 2 million members in this gothic and industrial subcultural social network are you willing to risk that just one of your best repeat customers isn’t in there getting his or her freak on?


Get familiar with all of the major social media websites. You should take a look at our Master Social Network List to understand exactly how big the social media realm really is.  Once you understand what the world of social media and social networking sites consists of, then you need to ask yourself, “how am I going to participate in the Top 10, the Top 50, the Top 100 or how in the world could I possible invest in being present in 350+ social networks?”  The answer to that is the WorldClassID Social Network Software Service.


Yet another mistake: Social media participation. You are spending your own time or you’ve hire a social media coordinator to build your friend list, post activity or tweet your activity.


Learn the reality of social networking as it relates to impacting your search engine optimization and how that impacts your lead generation goals.  How Google ranks your Facebook page has nothing to do with how many friends you have, how many postings you make and it completely ignores how many much time you spend on the site.  What matters is the CONTENT you publish on Facebook, just like the CONTENT you publish on your website.  The more relevant the content is to your target keyword mix, the higher your social media content is going to rank and the more relevant linking is going to happen to your core website.

You are going to need to shift your focus AWAY from social networks actually being a place where interactive communication is required.  The reality is you need to be brutal about this being a one-way broadcasting communication and forget about responding to every post or question.  One of the best examples of an individual who profited from social media is Gary Vaynerchuk, the star of Wine Library TV. Gary effectively leveraged the power of social media to explode the profits of his family’s wine business. He developed a Twitter following of more than 800,000 people and used his following, his blog, and his videos to skyrocket the business from $4 million a year to $60 million year in only five years.  He did that by broadcasting and focusing on his outbound message, not by being friends with 800,000 people.  It would be ludicrous to think that responding personally to any portion of those followers was in any way part of his success.  Radical focus on the outbound message and maintaining high quality and relevant messaging was the key to his strategy.

Gary Vaynerchuk clearly focused on the right ways to grow his business with social media and avoided the top social media time wasters.

If you keep these time wasters in mind while developing your social media strategy, you’ll be on your way to building your own social media success story.

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